MotionGraphics
Nueva Imagen 8 Madrid
- 8madridTV
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2009 - cabeceras collage
Elaboración de varias piezas que conformarán la nueva imagen del canal de televisión digital 8 Madrid TV.
En algunas de ellas se han utilizado elementos típicos madrileños, un carácter que le interesaba resaltar al clientes, En otras de las ID's se han utilizado personajes variopintos realizando alguna acción con la que hacer un guiño al espectador.
En el desarrollo de cada una de las piezas hemos puesto espacial énfasis en hacer que entre ellas tenga una coherencia para transmitir de forma clara, y conseguir que esta nueva imagen sea lo suficientemente significativa y identificativa por los televidentes.
Se ha buscado transmitir un mensaje fresco y actual que permita revitalizar la imagen del canal y preparla para el salto a la TDT.