MotionGraphics
Spot para web "¿Dé dónde viene tu Coca-Cola?"
- Sra. Rushmore
- Sra. Rushmore
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2009 - videocreación
Duplo ha participado en la campaña de Coca-Cola titulada"¿Dé dónde viene tu Coca-Cola?", con la realización de un video utilizado como intro en su microsite.
Con este video se quiere incentivar el consumo de Coca-Cola embotellada en la zona en la que vivimos, con el fin de reducir la contaminación. Un encargo de la agencia madrileña Sra. Rushmore.
Partiendo de la chapa de la botella,elemento clave de esta campaña, ya que en él se encuentra la información referente al lugar de embotellado, se van formando los diferentes elementos clave, creando una animación con una imagen sintética utilizando solo el color rojo identificativo de la marca, con lo que el mensaje quedase expresado de forma clara.