Gráfica
Campaña Lectura
- Publimix S.L.
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2008 - microsite collage
Elaboración de contenidos para el concurso de la Campaña de Lectura de la Xunta de Galicia.
La agencia Publimix nos invitó a participar con ella en la elaboración de contenidos para el concurso de la Campaña de Lectura que organiza la Xunta de Galia. Elaboramos diferentes maquetas audiovisuales que pudieran ser susceptibles de convertirse en un spot para televisión.
También desarrollamos un pequeño mircrosite desde el que la agencia podría desarrollar una campaña viral para participar en las actividades que se programaran para la campaña. La web utilizaba la metáfora del libro y mediante listas de correo los participantes podrían dar de alta a sus amigos y conocidos para vincularlos emocionalmente a participar en las actividades.